Publishers Can Make More From Private Marketplaces: SpotX CEO
COLOGNE — Many top-tier publishers used to be skeptical about the so-called “programmatic” advertising trading technology. Time was, “programmatic” meant selling off unsold inventory for pocket change...
View ArticleNBCUniversal Now Ramping Up Its Programmatic Video Sales Via Private Deals
NBCUniversal is ramping up its programmatic video sales via private deals, but it’s not selling video inventory on open exchanges. “It’s our most prized asset, “ says Aaron Radin, SVP-Partnerships and...
View ArticleNetherlands Leads Europe For Programmatic Video: IHS Study
COLOGNE — When it comes to technology adoption, conventional wisdom goes that the UK, France and Germany – in that order – tend to take on new practices ahead of the continent’s pack. But that belief...
View ArticleAdvertisers Can Value Campaign Inventory: SpotX’s Cooke
FORT LAUDERDALE — So far this year, programmatic ad tech platform SpotX has nestled in to its new majority-owner RTL, been joined in a partnership with new stablemate Clypd and struck an audience...
View ArticleClypd Will Take SpotX Alliance To Open Market In 2016: CEO Summers
LONDON — They both received investment from the big German TV group RTL, now video ad tech companies Clypd and SpotX are set to solidify their partnership even further under the same stable. Already...
View ArticleEuro Publishers Team To Fight US Video Ad Threat: SpotX’s Merwin
LONDON — Newspaper and TV companies are natural cut-throat rivals. But, in a new global context, publishers in many markets are tapping their common cause – and common tongue – to fight a shared enemy....
View ArticleRTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments
LONDON — We are working in an age where technology seems to make everything possible – from uncovering the ad views that never happened, to producing the ultimate, all-encompassing metric for...
View ArticleAfter SpotX And Clypd, RTL Group Seeks More Investments In 2016
LAS VEGAS — Over the last couple of years, the giant European TV RTL Group has assembled a clutch of investments designed to advance its position in digital video. In the summer, the group even rolled...
View ArticleSpotX Readies Expansion to Asia
LAS VEGAS — The last couple of years were pretty big ones for digital video supply-side advertising platform and programmatic marketplace SpotX. In July 2014, the big European broadcaster RTL Group...
View ArticleVideoAmp Uses VC Round To Fuel Cross-Screen Ad Tech Sales In 2016
LAS VEGAS — VideoAmp is a relatively new player to the burgeoning landscape of cross-screen video ad technology vendors. At least, it may look like that from the outside. The Santa Monica-based outfit...
View ArticleApple TV Will Democratize TV: SpotX’s Buckley
VIEQUES, PR — What once was a side project could be about to boom after Cupertino refreshed its Apple TV box last fall, with one Wall Street analyst forecasting shipments of the new model to more than...
View ArticleUS Election Will Drive Programmatic Momentum: says DashBid, MediaMath,...
VIEQUES, PR — Programmatic advertising is expected to consolidate its place at the advertising table in the campaign for the upcoming US presidential election. Ad spending in the upcoming presidential...
View ArticleProgrammatic And Direct Worlds Are Converging: SpotX’s Buckley
When “programmatic” advertising technology came on to the scene, it was first used to sell ad inventory that didn’t otherwise manage to sell via traditional, human methods. But that is changing, says...
View ArticleSpotX Launches “In-Content” Video Ad Unit
SpotX, a leading video inventory management, widely known as an SSP for premium publishers, has launched an “in-content” ad unit. Unlike in-stream ads, which appear in a publisher’s video player, these...
View ArticleSpotX CEO Sees TV Opportunity In FreeWheel Integration
COLOGNE — Recently-rebranded online video advertising platform SpotX reckons it will get more access to premium broadcasters and publishers from a new partnership with its peer FreeWheel. FreeWheel has...
View ArticleCMO and CTO Dynamic Are Predictor of Programmatic Success: SpotX’s Merwin
LONDON — The effectiveness of a company’s CMO and CTO at working together are a good predictor of the brand’s success at activating programmatic strategies, according to Alex Merwin, VP-Global...
View ArticlePublishers Can Make More From Private Marketplaces: SpotX CEO
COLOGNE — Many top-tier publishers used to be skeptical about the so-called “programmatic” advertising trading technology. Time was, “programmatic” meant selling off unsold inventory for pocket change...
View ArticleNBCUniversal Now Ramping Up Its Programmatic Video Sales Via Private Deals
NBCUniversal is ramping up its programmatic video sales via private deals, but it’s not selling video inventory on open exchanges. “It’s our most prized asset, “ says Aaron Radin, SVP-Partnerships and...
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